Measure twice, cut once
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Highlights from Wet Paper's monthly party

Highlights from Paperwater's Live Set

Paperwater - Live @ iii Points Music Festival

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Nike & Half/Full Creative | Air Moves Miami Campaign

Nike & Half/Full Creative | Air Moves Miami Campaign

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Paperwater x Nike
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By merging innovation, creativity & artistry, this experience delivered more than 18.4 million impressions.

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Changing the ways brand connect

It all started when…

Nike approached us for their 2018 collaboration with foot locker to create artistic content for their launch of the Nike Air Max97 ‘Bullet Shark’ as a part of their Air Moves Miami campaign. Nike Air Max Gallery launch housed photo, video, illustration, and installation by Half/Full Creative branded to not only market the shoe but highlight why it is special to the city of Miami. What is more Miami than coladas and croquetas, we asked? Nothing. So naturally we partnered up with Versaille’s Restaurant World’s Most Famous Cuban Cuisine to help us create content that really spoke to our culture. Filming the events’ commercial inside the restaurant we were able to capture both the beauty of the shoe, and our beloved eatery. Associating the colors, shape, and aesthetic of the shoe with the comfort we feel at home in our city.

 

Following through all the way to the launch event, Half/Full was responsible for programming the music, promoting the event, and ultimately curating the evening as a whole. Receiving nationwide attention Nike and Footlocker brought the campaign to other major cities such as NY, LA, and Chicago. For limited release, the shoes sold out within three weeks.

WE CREATE WHAT MATTERS

 
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CASE STUDIES

 

Changing the ways brand connect

It all started when…

Diesel and Poplife reached out to Half/Full to create an immersive experience to engage guests during Art Basel about the connection between Diesel, the local Miami scene, and their philosophy of Successful Living. Diesel’s goal was to build a relationship with the music and art scene. We created a pop up bodega at 1800-Lucky Wynwood with $1 products such as Diesel salt, toilet paper, and sunscreen, and activated the outdoor space with DJ’s Atrak, MK, The Magician, and Felix Da Housecat.

this experience delivered more than 2.8 million impressions.

Following through all the way to the launch event, Half/Full was responsible for programming the music, promoting the event, and ultimately curating the evening as a whole. Receiving nationwide attention Nike and Footlocker brought the campaign to other major cities such as NY, LA, and Chicago. For limited release, the shoes sold out within three weeks.